In June 2009 I wrote of a customer service experience I had at my local Target store. It was an example of incredible customer service. Now I would like to share with you an example of an incredible customer!
What this young lady, Zoe Glassman, exemplifies is how well Target is branded and how well they deliver on their brand. Target hit the branding jackpot having this television reporter unknowingly select a customer who was the target age for their product line (the new Missoni for Target), has the potential of being a customer for decades to come, and who could articulate the price-value proposition of the brand.
Target should write a self-help book or success book on branding. And then there is luck! This time Target hit the Target without even trying. Think Zoe Glassman may have a future as their national spokes person!
Happy shopping. Remember smart shopping is a wise investment in America’s future. Target delivers on that investment.