Are You a Contender?

Update March 18, 2018: You can own a piece of Contenders Clothing.  Now it is easy to be a Contender.  A minimum $250 investment $1.00/share of Class C Common Stock.  Now read the blog to see why you should!

  • Do you feel as though you are just too tired to try again?
  • Do you feel you land the punches perfectly but keep getting knocked down?
  • Do you wonder if you have it in you to get up, yet again, and fight the good fight?
  • Do you feel all those things and try again, anyway; get up, anyway; and keep throwing your best punches, anyway?

Well, if you answered ‘yes’ to those questions you are a contender and so is Jonathan Snyder, founder of Contenders Clothing.

Jonathan was a recent guest on #TheSuccessSofa. During our conversation, we talked about everything from how to find a new business (listen when a friend says they saw a business you would love) to feeling like an underdog when you start a new business.


I have had the pleasure of working with Jon at different points in his business career.  What I appreciate the most about him is that he is a walking testament to his Values in Action.  When you watch the video, see if you can spot his top strength of perseverance.  See how you can hear examples of his bravery, judgment, honesty and social intelligence.

The majority of my private client base has been private business owners and entrepreneurs.  Regardless of gender, they exhibit many of the same behavioral tendencies and character strengths.  Here are just a few:

  • They are risk takers. They risk their money, their lifetime, and their legacy every time they get up and try again.  (4:24 Contenders never give up.  They have the Rocky spirit.)
  • They are flexible and more willing to turn on a dime to seize a new opportunity. Many, like Jonathan, move where the opportunities present themselves.  They take their former experiences and add whatever is needed next.  In his case, he moved from founding a telecom company and taking it public to developing a business in the e-commerce space.  They know how to Power Up and are not afraid of new technologies.
  • Most important, they know at the beginning (and sometimes the middle), they have to do most of the jobs that need getting done. Sure, they have help, yet at the end of the day, if something is not done, they are the only ones who hold 100% responsibility for getting it done.  (5:20 Everyone is an underdog when they are in the startup phase.)

Jonathan had a company poised to grow and grow fast.  He has a good product, he has a legacy brand association with names such as Rocky and the WWE, and has revenue and believes profitability is actually a goal!

The business of flourishing is not a one-stop solution or 3 points to a sure thing.  Soon he will use crowd-funding to take Contenders Clothing to the next level.  We played Shark Tank at the end of the video (24:00).  If I were a shark I would put my money on Jonathan and Contenders Clothing.  What about you?

Dr. Success Challenge:  Take the Values in Action survey.  It is free.  Then begin to notice when you are using your strengths during your business day.  This exercise builds awareness and your values help to build a life of well-being.

On a deeply personal note:  Today I found another answer to why I do the work I do and choose to work with the client base I chose to work with.  At 4:44 am I awoke and was wondering why I had not sensed my Dad’s spirit in a while.  I had a little conversation with him as I often do.  I then went back to sleep for a bit.

My first priority of the day was to write this blog.  Then I remembered the last face-to-face conversation I had with my Dad.  It was Tuesday, June 13, 2018.  I was getting ready to leave to catch my airplane home.  Before I left my Dad said to me after speaking about an acquaintance, “You know how all those people talk about Mike being such a big success?  Well that is what I think about you!”  In all my years with my Dad, he had never used the word success with me in a conversation.

What I know is that I will never forget that conversation.  What I know is that my Dad was a contender – in life, in the ring, in business, and in spirit.

Andrea Goeglein, Ph.D.
About the author

Andrea Goeglein is part organizational psychologist, part entrepreneur, and all about success—your success. She understands both the pressures you face and the dreams that inspire you. Andrea merges her experience as a business owner with her training in Positive Psychology to provide effective, efficient and challenging personal development products and services. She combines an emphasis on objective assessment with an approach that is always powered by your spirit and guided by your goals. Her professional development offerings are based in theory and backed by direct business knowledge.

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