- Who are you as a businessperson when gratitude guides your life and business strategy?
- What does your business look like when you operate from a foundation of gratitude?
- How do you behave when your business is guided by the VIA Strength of gratitude?
Before you read, please listen to my short message.
I could give you lots of answers to those questions, yet I believe examples will serve much better. One example is from myself. Investing the time and money into the Hey,Boss Lady! podcast since 2019 has allowed me to experience gratitude at so many levels and for so many reasons. I am grateful Kristi Atwater was willing to play along.I am grateful to Flo Rogers for introducing me to our producer, Sally Eisele. Our logo was designed by Jean Marie Munson who then introduced us to our social media person, Mayra Reyes. Then there are all our guests! Each as taught me somethingabout being grateful.
The next example comes from Alicia Ford, the founder of Glory Skin Care. She was an accomplished young brand attorney with a big-corporation background. Alicia used her courage and intellect to create Glory, a skin care company founded on the need to provide products that addressed the #BeautyInHue. Glory was literally founded to fill a need and serve. That is what I assess as developing a business on a foundation and strategy of gratitude.
I follow Glory on Instagram. Glory came into my preview because Hey, Boss Lady! guest and FEAST chairperson, Dr. Christina Ford, enthusiastically recommended Alicia as a potential guest for HBL at the end of our first conversation. Notice the last names? Dr. Ford is Alicia’s aunt and a founding advisory board member of Glory. Dr. Ford was not just pushing forward her niece, she was pushing forward a product that matters to her. Christina was pushing someone else’s dream forward to address yet another need in the marketplace. Dr. Ford’s day job as a psychiatrist helps a lot of people already, yet her “free” time is consumed by working to help others, help others. That is how you behave when your business is guided by gratitude.
There must be something in the Ford DNA that we can all learn from. Several weeks ago, I noticed a Glory Instagram post promoting a collection of small businesses and their products. Think about this from a business perspective. As we approached the greatest retail shopping time of the year that usually makes or breaks a year for the business, Alisia used her social collateral to push other businesses forward. That is who Alisia is as a businessperson when gratitude guides her life and business.
I do hope you take the time to listen to Alisia’s inspiring story of courage, entrepreneurship, and gratitude. You’ll hear about a leap of faith that now includes the Sephora factor and the Beyonce tipping point.
Before I close, I would be remiss if I did not thank everyone for reading, listening and supporting me and my work. If you still have some gifts needs to fill – or you want to treat yourself to something great – the FEAST silent auction will be running a few more days.